UAE-made premium basics for men — launching August 2026
PR/ME BAS/CS

Basics, Built Different — Launching August 2026

Get Early Access

229+ already on the waitlist

Material Engineering — Rendered

01 · Atomic Core

Fiber Composition

Unique High Quality Pima Cotton, Long Staple.
TENCEL Modal & Elastane Blend — keeps you moving and fresh.

02 · Surface Molecules

Fabric Construction

165 GSM · Mechanical Brushing
Peach Finish · Zero Glare

03 · Pattern Shells

Silhouette Architecture

Curved Side Seam · High Armhole
Minimal Drop · Precision Cut

For the UAE man

We heard you,
habibi.

How we compare

Prime BasicsBuilt Right
Out ThereTypical Tee
Fabric
Pima + TENCEL
Generic cotton
Climate
Built for the heat
Traps heat
Fit
Two engineered cuts
One boxy guess
Finish
Peach-soft, matte
Stiff & shiny
Made
In the UAE
Imported

Early Access

Be the first
to know.

229+ already on the waitlist

Launching August 2026

One email when we launch — that's it.

You're in.

We'll hit you up the moment Prime Basics launches.